Magic Star is the Global Kids & Family Entertainment Division of The Orchard
Launched as part of Sony Music Entertainment UK in October 2019, Magic Star is dedicated to serving kids & families across the world with engaging audio and visual content from music of all genres
Magic Star’s partner offerings include music engagement & marketing strategy, video strategy & channel management, distribution, playlist curation, A&R, bespoke marketing support
Magic Star works on music and strategy for My Little Pony, Peppa Pig, Bluey, Baby Shark, Duggee & The Squirrels, Bratz, Transformers and many more.
For all enquiries please contact us at [email protected]
Will Speer — Managing Director and Co-Founder. Based in London.
Will is an industry veteran with nearly 20 years’ experience in the kid’s media space. He has held senior roles at Disney, Hit Entertainment, Mattel, NBC Universal & DreamWorks across brands such as Cars, Hannah Montana, Bob the Builder, Fireman Sam, Thomas & Friends, Trolls and How to Train your Dragon. In April 2019 Will moved to Sony Music to set up Magic Star.
Olivia Walker — Vice President and Co-Founder. Based in London.
Within her 17+ years music industry experience Olivia has successfully driven many commercial opportunities, including a record-breaking No. 1 Elvis Presley album whose campaign also won her a Music Week Marketing Award. She has delivered platinum-selling albums with Barbra Streisand, Dolly Parton and Jeff Lynne’s ELO as well as prestigious music marketing campaigns with Fatboy Slim, Pete Tong and across multiple BBC and Nickelodeon brands.
Daniel Haack — Senior Director. Based in Los Angeles.
Daniel previously was a creative lead for YouTube Originals’ kids and family slate, developing and overseeing shows including Super Sema, The Guava Juice Show, Jam Van, Corpse Talk and more. He won a Daytime Emmy Award as a producer of StoryBots’ digital platforms and is also the author/writer of multiple picture books and podcast episodes.
Daisy Brown — Associate Director, Marketing and Music Strategy. Based in London.
Daisy has 9 years of music industry experience with 7 of the last at Sony Music in an artist marketing role. She has contributed to anniversary campaigns for artists including One Direction, Elvis Presley, Paloma Faith, Labrinth and Britney Spears. She spearheaded a Top 5 album campaign in 2021 which went on to become Gold Certified in the UK and win a ‘BRIT Certified Breakthrough Award’.
David Hart — Campaign and Digital Marketing Manager. Based in London.
David has over 10 years of marketing and project management experience within the entertainment industry. Prior to joining Magic Star David worked on film & TV retail campaigns for the likes of Disney, Warner Bros., Universal and Fox, winning a couple of industry awards along the way, including BASE awards for Retail Innovation in 2018 and Campaign of the Year in 2019 with Universal Pictures.
Karen D’Arcangelo — Social Strategist & Campaign Manager. Based in Dubai.
Karen has 10 years of experience in the social media, digital marketing and project management industry. Prior to being part of the Magic Star starting team at Sony Music, Karen worked at Time Out London leading on global digital projects like the digitalisation of the Time Out’s Love London awards, and at ITV coordinating the release of award winning social content for ITV’s four main channels. She has also founded her own Social Media & Content Creation agency helping companies such as YKK, Hype grow their social media presence.